Formulary for a New Urbanism

Reading this piece was interesting. At first, I was not into it but as I kept reading I found that I can actually relate to what Ivan Chtcheglov was talking about, even though the piece was written in 1953. Ivan was talking about how advertisements were boring and unoriginal back then, and 64 years later they still are unoriginal. Most people can predict what will happen in an advertisement because they are almost always the same, just different products. I feel like the only way we improved with advertisements since 64 years ago was the development of our digital world and now we can see those unoriginal ads not only on billboards and newspapers but also on our phones and computers. I liked how in the beginning of the article the author displayed imagery, I felt like I was there.