Car Advertising Dominating Nature

The article by Alan Foljambe was an interesting read and definitely informative. Since I'm not familiar with the different advertising techniques, the article definitely introduced me more to all those techniques, especially when it comes to car advertisement. Subhabrata Banerjee two types of "green" ads that car companies are using nowadays. "deep green," which are car ads that appeal to people who are concerned about nature, so these ads present the cars in a way that makes them look like they are good for the environment and don't harm nature. The other type of "green" advertisement is called "shallow green," where the ads are not concerned with nature and the environment at all, but they ad nature scenery in their ads to make it look like they care about the environment. The article was short but informative and i enjoyed reading it.