Ways of Seeing

Reading this chapter was interesting, at first glance, it looked old and boring, but reading into it was worth it. It talks about publicity images, or what we usually call advertisements. the book mentioned how almost always, these ads talk about the past and the future, never the present time, which is weird to think about. The book mentions how we usually look at these ads because of the pictures they portray, which we may relate to or just find interesting, so we go on to read what the advertisement is actually about. This chapter made me realize how often we actually see these "publicity images" or ads. They are in our everyday lives, in the radio, when listening to music, when scrolling through different apps, on the television or walking down the street. We are surrounded by these ads and we subconsciously choose the ones that we relate to, especially if a picture is attached.