Shock’s Next Wave

Reading this “article” was very interesting because it talks about a subject that we are all familiar with and we see every day, which is advertisement. In the reading, Bruce Grierson, points our three different types of “shocks” related to advertisements. Visceral shock is where the creator of the piece pulls people into his/her work and expects a reaction out of them right away. Intellectual shock is where the advertiser doesn’t actually advocate for the product, instead, they actually would, in some way, make fun of the product, but still tell people to buy the product, which actually confuses the audience of that ad. Soul shock is where the advertisers use events, people, pictures, that trigger an emotional response for the audience, which causes them to buy the product or donate to that certain charity, etc. overall, this was an interesting read, mostly because it was about something that I can actually relate to.